Once your business builds the reputation and goodwill or hits upon a successful method it is immediately copied and misused by those out to make a quick buck. A simple step can prevent years in litigation and ensure that you alone reap the benefits of your hard work. Your business identity including your business name, logo, slogan and hard earned goodwill is your most valuable business asset.
Unprotected it can easily be copied and used by unscrupulous agents who want to make a quick buck. All the goodwill, marketing efforts and business building can be laid to waste if proper steps are not taken to protect your business identity. You can prevent wanton copying of your business identity & gain exclusive rights for their use! Most business owners are unaware that they can protect their logo, business name, and marketing messages from future imitation or conflict by competing companies. Protect your most valuable asset Your brand can be the most valuable asset. Protect your business from imitations and competition. Trademark your business identity and protect your business. By trade marking your business identity, you gain exclusive rights your business name logo, slogan and marketing messages so that no one can copy or even partially use it for business gain. Anyone can make you change your company name, slogans or company logo if you have not trademarked them. It is a fact. If someone else trademarks your name and business identity, they can not only make you change yours but also use it exclusively to their benefit in promoting their goods/services.
How to protect your assets Whether you are a business owner, an inventor, a designer or an author, your work and innovations can be protected through copyrights, patents and trademarks. You can gain exclusive rights to protecting what you have developed and ensure that you receive all the benefits that rightfully belong to you. Based on what you have developed you can register them by any of the following:
- Trademarks
- Patents
- Designs
- Copyrights
To know more about each and how to register them, download the free trademarking guide.
Registration of a trade mark is not compulsory. But for better protection it is advisable to register a trade mark.